Unpaid observations made from the comfort of my own home. Wal-Mart making timely marketing moves. For me, there were three points in particular that seemed to be important. The first was in relation to marketing spend.

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The Real DOOH from Michael S. Navigating Digital-Out-of-Home with Michael S. Earlier this year, I sat on a panel that was scheduled to discuss, How to sell advertising on your place-based network. As I pointed out at that audience, what we want to sell. The answer is to give .